The conventions are:
- A large main image that normally includes a main character or actor that you know, to make the film look more appealing.
- Depending on the audience will depend on if there is a lot of text, but all include a large text being the title.
- Some will include slogans, actors names, credits and the release date, to give a bit more information for the audience.
- Most of the images include a direct mode of address.
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